“Hi! I’m Ruslan Oleksenko, founder of Toy Missions.

As a father of four, a hotel chain owner, and a real estate developer with projects in both Europe and the U.S., I’ve built successful businesses—but my greatest achievement is raising my children. After all, children are our most important project, and the values we instill in them shape who they become.

In 2020, during the lockdown in Miami, I faced a challenge familiar to many parents: How do we keep young kids engaged with real toys instead of screens—so they stay active, creative, and never get bored?

That question led me on a deep exploration of what truly brings children happiness, what sparks their imagination, and how play can inspire confidence and real-world success. I studied key elements of engaging games, observed how kids interact with toys, and looked for ways to make playtime more meaningful.

At the same time, this journey reignited a lifelong dream of mine—to create something special for children. Early in my career, I earned a degree in education, gained hands-on experience working in a kindergarten and a school, and dreamed of writing children’s stories and even opening my own school.

Now, with the creation of Toy Missions, that dream has become a reality.

Toy Missions is a unique play experience where kids embark on exciting real-world adventures, learning valuable skills along the way. Our mission is simple: to turn playtime into a journey of growth, confidence, and endless fun.

Now, we’re bringing this vision to families across the U.S. through Toy Missions franchises—because every child deserves an adventure that helps them grow.”